Scott Jellen

Independent Researcher · Protocol Designer

I design standards-grade frameworks, whitepapers, and RFC-style specifications that model rights, incentives, and interoperability in modern systems. My current flagship project is the Universal Sports Graph (USG), a protocol defined through RFCs and a versioned registry that provides a structured model for sports rights and tokenized access. I also maintain a growing research canon of briefs and papers that examine how clearer incentives and better-defined structures shape institutional and digital infrastructure.

Featured Paper: The Universal Sports Graph

The Universal Sports Graph defines a neutral interoperability standard for live sports: a rights registry, a universal Access API, and a league-governed clearinghouse that reconcile revenue and audit logs. By treating broadcast rights as structured data and access as an API, the Graph converts fragmentation into incremental revenue without cannibalizing subscriptions—transforming sports distribution from a patchwork of apps into shared infrastructure. The model introduces $4.99 day-passes, a 40 / 40 / 20 revenue split, and phased governance toward a global, regulator-aligned standard.

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Latest Updates

RFC 0003 — USG Registry Architecture

Published RFC 0003: The USG Registry Architecture, a standards-track specification defining how canonical sports rights registries are structured, validated, and federated within the Universal Sports Graph. The memo specifies registry object models, stable identifiers, lifecycle and versioning semantics, deterministic JSON and integrity rules, index structures, authority boundaries, and validation requirements — completing the minimum viable USG protocol stack.

USG Reference Registry (v0.1.0)

Published the USG Reference Registry v0.1.0 — the first canonical dataset of leagues, teams, venues, broadcasters, rights bundles, and events for the Universal Sports Graph. This release introduces stable identifiers, schema-backed JSON records, deterministic formatting, metadata, and machine-generated index files. The registry forms the authoritative data layer that RFC 0001 and RFC 0002 rely on for rights resolution, entitlement validation, and settlement semantics.

RFC 0002 — USG Entitlement Token Profile

Published RFC 0002: The USG Entitlement Token Profile, a standards-track specification defining how tokenized sports access is issued, validated, and enforced within the Universal Sports Graph. The memo introduces mandatory claims, replay protection, security and privacy requirements, verification logic, and a unified error model — establishing the first enforceable contract surface of the USG protocol stack.

Whitepapers

Independent whitepapers that model how industries, platforms, and public systems can be redesigned through interoperability, rights structures, and protocol-oriented architecture spanning college sports, streaming, mobility, electrification, and institutional design.

Cover for The Sports Spin-Off

The Sports Spin-Off

A Long-Term Hedging Strategy for Higher Ed Institutions Facing Demographic Decline

Published: April 17, 2025

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Featured Paper: The Content Layer

Browsers are the world's most universal software, yet their first mile remains blank. The Content Layer proposes a constitutional upgrade: replacing the empty browser start page with user-chosen premium dashboards like Netflix, Xbox, Disney, Civics and routing a small, ring-fenced revenue skim into a Defense Fund for the Open Web. The model converts wasted real estate into a recurring civic dividend, establishing predictable funding for digital infrastructure while preserving market competition and user choice.

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Latest Posts

Not every viewer has to subscribe. But every viewer can still pay.

This new whitepaper explores how Netflix could quietly capture cable, FAST, and syndicated viewers not to pull them into the app immediately, but to monetize them where they already are. This isn't regression. It's backwards compatibility at platform scale.

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The In-Season Tournament Was Cute.

This Is Serious.

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Don't Be the Last One Who Still Thinks This Is Amateur Sports.

College sports hasn't been “amateur” in a long time.,

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Briefs

Short, structured documents that translate my whitepapers and protocol work into clear, actionable summaries for people working with systems, infrastructure, and decision models.

Pilot Briefv1.012 min read

The Universal Sports Graph — Pilot Brief

A single-season, league-platform pilot for the Universal Sports Graph.

An 8-page implementation brief translating the USG whitepaper and RFC 0001 into a real-world pilot: rights schema v0.1, Access API stub, clearinghouse sandbox, governance structure, KPIs, and next steps for running a 2026 single-season, $4.99 day-pass pilot between a league and a streaming platform.

• Supplement to DOI 10.5281/zenodo.17537287

Featured Paper: Minimum Viable Classroom

A blueprint-grade whitepaper proposing a national education infrastructure standard that guarantees every student uninterrupted access to daily grade-level instruction — anywhere in America. By blending in-person and digital capacity, MVC ensures continuity during disruptions while supporting enrichment, remediation, and local control. Designed as a shovel-ready, award-facing model, MVC demonstrates measurable ROI within one budget cycle.

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What Owners Get Out of the Hybrid Season

Same 82 games. Same revenue base. But a very different March.

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The Real Reason Universities Don't Act

It's not that they don't understand the numbers. It's not that they haven't seen the headlines. It's not that they think the current model is working.

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Does the Hybrid Season Break the CBA?

Not Even Close.

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Protocols

Protocol designs and RFC-style specifications that formalize interoperable models, rights structures, and implementation patterns developed through my independent research.

RFC 0003standardsDec 15, 2025

USG Registry Architecture

Standards-Track Specification for Canonical Sports Rights Registries

RFC 0003 defines the Registry Architecture for the Universal Sports Graph (USG). It normatively specifies registry object models, canonical identifiers, lifecycle and versioning semantics, deterministic JSON formatting, SHA-256 integrity requirements, index structures, federation and authority rules, key registry integration, and validation requirements. This RFC formalizes how USG registries are structured, validated, and federated in pilot and production implementations.

referenceDec 8, 2025

USG Reference Registry

Canonical Identifiers & Metadata for USG Implementations (v0.1.0)

The USG Reference Registry provides the first canonical dataset of leagues, teams, venues, broadcasters, rights bundles, and events for the Universal Sports Graph. It defines stable identifiers, schema-backed JSON records, deterministic formatting, machine-generated indexes, and registry-level metadata aligned with RFC 0001 and RFC 0002. This artifact anchors entitlement validation, rights resolution, and clearinghouse settlement in real-world implementations.

RFC 0002standardsDec 1, 2025

USG Entitlement Token Profile

A Standards-Track Specification for Tokenized Sports Access

This RFC defines the USG Entitlement Token Profile, a standards-track specification for issuing, validating, and enforcing tokenized authorization within the Universal Sports Graph. It provides mandatory claims, optional extensions, security and privacy requirements, replay protection, error semantics, and verification logic for interoperable sports access.

RFC 0001informationalNov 9, 2025

The Universal Sports Graph

A Protocol for Rights, Reach, and Real-Time Access

This RFC defines the Universal Sports Graph (USG), a neutral interoperability framework for sports rights registration, tokenized access, and clearinghouse settlement. It treats broadcast rights as structured data to enable transparent distribution, programmable contracts, and federated sports access.

Featured Paper: The Hybrid Season

An independent whitepaper proposing a structural upgrade to the NBA's regular season: what if the league reshuffled teams into intra-conference groups after the All-Star break turning February into playoff qualification and eliminating meaningless games? Written from the perspective of a developer and systems thinker, this project blends schedule logic, labor integrity, and fan narrative to reimagine late-season stakes without disrupting the 82 game model.

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The Hybrid Season Preview

Platform

A unified architecture connecting my systems research across sectors — ideas → protocols → platform.

Humanity-First Platforms

Humanity-First Platforms is the architecture that ties together the whitepapers, briefs, RFCs, and the emerging USG Registry. It describes how systems behave when rights, incentives, and access are represented with clarity—and how better structures produce better human outcomes.

The Three Design Patterns

Across sectors, the same structural grammar appears. These three design patterns define the foundation of the Platform model.

  • Spin-Off Architecture
    Separate operations from governance to stabilize or modernize institutions while preserving mission-aligned control. Spin-offs turn complexity into clarity.
  • Silent Incentive Rewiring
    Shift system behavior by adjusting underlying economics rather than mandates. This pattern appears across streaming, mobility, sports, and media formats.
  • Public-Private Leverage
    Use market tooling—protocols, platforms, capital—to deliver outcomes that resemble public infrastructure while aligning private incentives with public benefit.

Canon → Platform Map

The canon serves as a structured research archive. Each artifact contributes a pattern, mechanism, or sector insight. Together, they form the Platform thesis: rights as data, incentives as architecture, and systems as interfaces.

The Briefs Layer

Briefs translate research into decision-maker language. They sit between whitepapers and RFCs, turning structural logic into operator-ready guidance.

  • What briefs do
    Distill complex structural models into deployable clarity for executives, funders, and operators.
  • How they're used
    Strategy framing, grant submissions, internal alignment, investment pitches, and pilot scoping.
  • Why they matter
    They reinforce the research workflow: whitepaper → brief → RFC → platform.

The Protocol Layer

RFC-style documents formalize research into standards-oriented models. RFC 0001 defines the Universal Sports Graph (USG) architecture, while RFC 0002 introduces the USG Entitlement Token Profile—the first enforceable contract surface of the stack.

The Registry Layer

The USG Registry (v0.1.0) defines the authoritative namespace for sports-rights data. It establishes versioned objects, validation rules, identifier semantics, and lifecycle models—turning the RFCs into a functional, reference-grade infrastructure surface.

How the System Works

The workflow forms a reinforcing loop: • Whitepapers open a sector • Briefs translate insights • RFCs harden the structure • The Registry operationalizes it • Platform integrates everything into a coherent systems thesis

Roadmap

Current work focuses on strengthening the protocol and registry layers while consolidating the research canon.

  • Protocol Expansion
    Advance RFC 0003 and future specifications for governance, settlement, event formats, and portability.
  • Registry Development
    Extend USG Registry v0.1.0 with additional object types, identifier norms, and conformance rules.
  • Corpus Organization
    Finalize DOI-backed artifacts, unify metadata, and improve cross-references across the canon.

Want to discuss the architecture or collaborate?

Contact →

Featured Paper: The Shadow Subscription

A strategic whitepaper proposing how Netflix could monetize non-subscribers by acquiring and upgrading low-tier cable and FAST channels. The paper outlines a system for extracting subscriber-equivalent revenue from shadow viewers turning reruns into revenue and legacy infrastructure into a profitable, modern funnel.

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More Posts

College Sports Runs on a 1985 Blueprint. It's Time to Start Over.

You wouldn't build it this way today. Not in 2025. Not if you had a clean sheet.

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The All-Star Break Isn't a Pause - It's the Pivot

The NBA season doesn't need more events. It needs structure.

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Why would someone buy a business that loses millions every year?

Because they're not buying what it is. They're buying what it could be if it were structured and run differently.

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About

Independent Researcher & Protocol Designer

I'm an independent researcher working on how rights, incentives, and access can be represented as structured systems. My work focuses on protocol-oriented models, schemas, and standards-style documents that clarify how modern infrastructure actually behaves—and how it can be improved through cleaner architecture.

My background is in software and interface design, and I still approach problems through those lenses: treating systems as interfaces, mapping constraints, and tracing how small structural choices compound into large institutional effects. I prototype when needed, but most of my work sits at the intersection of protocol design, systems thinking, and rights modeling.

My current flagship project is the Universal Sports Graph (USG), a standards-grade framework for representing sports rights, entitlement structures, and interoperable distribution. The project spans RFC-style specifications, JSON schemas, and a versioned registry of rights objects. Beyond USG, I maintain a broader research canon of whitepapers, briefs, and RFCs that examine how different sectors behave under clearer incentives, better-defined structures, and more human-centric system design.

Featured Paper: The Sports Spin-Off

An independent whitepaper exploring a provocative, under-discussed idea: what if universities spun off their athletic programs like businesses and later bought them back once the sports bubble collapses? Written from the perspective of a developer and retail veteran, this project blends outsider logic with institutional insight to propose a hedge strategy for higher education's uncertain future.

View Paper
The Sports Spin-Off Preview

More Updates

RFC 0002 — USG Entitlement Token Profile

Published RFC 0002: The USG Entitlement Token Profile, a standards-track specification defining how tokenized sports access is issued, validated, and enforced within the Universal Sports Graph. The memo introduces mandatory claims, replay protection, security and privacy requirements, verification logic, and a unified error model — establishing the first enforceable contract surface of the USG protocol stack.

The Universal Sports Graph

Released the Universal Sports Graph blueprint, a systems-level whitepaper that sketches how a global sports rights graph could sit above leagues, broadcasters, and streamers. The paper lays out the economic logic, governance model, and implementation paths that RFC 0001 later formalizes into a protocol.

RFC 0001 — The Universal Sports Graph

Published RFC 0001: The Universal Sports Graph, a protocol for rights, reach, and real-time access. The memo defines a neutral interoperability framework for sports rights registration, tokenized access, and clearinghouse settlement — treating broadcast rights as structured data that can move cleanly across platforms, leagues, and distributors.

The Content Layer

Released a new whitepaper, The Content Layer: A Constitutional Upgrade to the Browser Start Page, proposing a structural redesign of the browser's first mile. The framework replaces the blank start page with user-chosen premium dashboards and a mandated revenue skim that funds a permanent Defense Fund for the Open Web — creating predictable civic funding, sustainable browser economics, and a governed foundation for the public web.

Let's Talk

I'm open to thoughtful conversations, collaboration, and roles that sit at the intersection of software and systems. If you've read my work or see overlap with something you're building, feel free to reach out.

Get in Touch

You can get in touch by email or connect on LinkedIn. I'm especially interested in opportunities that involve front-end development, systems thinking, or applying structured models to real-world problems.

You can reach me through:

Featured Paper: Artificial Enhanced Experience Advertising

A strategic whitepaper proposing a new structure for advertising that dynamically assembles localized, sponsor-driven experiences within video content. AEEA turns passive impressions into curated, bookable experiences blending media, commerce, and localization at scale.

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Artificial Enhanced Experience Advertising Preview

More Updates

Minimum Viable Classroom

Released a new whitepaper, Minimum Viable Classroom, proposing a national education infrastructure standard that guarantees every student uninterrupted access to daily grade-level instruction anywhere in America. The blueprint blends in-person and digital capacity, preserves local control, and demonstrates measurable ROI within one budget cycle.

The Shadow Subscription

Released a new whitepaper, The Shadow Subscription, proposing how Netflix could monetize non-subscribers by acquiring low-tier cable and FAST channels. The paper outlines a strategy to extract subscriber-equivalent revenue from shadow viewers turning reruns into revenue and the legacy bundle into a modern funnel.

The Human, the Robot, and the Fire

Released a strategic memo unifying six whitepapers into one thesis: that the platforms replacing our institutions must be redesigned for humanity, not just scale. It introduces Humanity First Platforms a framework for rethinking how systems across energy, education, and media are built, governed, and sustained.

Less Than Net Zero

Released my latest whitepaper, Less Than Net Zero, exploring how the U.S. could make residential electricity free not as a subsidy, but as a generative strategy. The paper argues that unlocking free power at scale could fuel AI, manufacturing, affordability, and a new era of national growth reframing the electric grid as America's most underleveraged engine.

Featured Paper: Less Than Net Zero

A strategic whitepaper exploring how the U.S. could make residential electricity free not as a subsidy, but as a lever to unlock national growth. This proposal reframes the electric grid as a generative economic engine that powers AI, manufacturing, affordability, and global competitiveness.

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The Approach

Scott Jellen is an independent researcher working at the intersection of protocol design, rights modeling, and interoperability. He is the creator of the Universal Sports Graph (USG), a standards-grade framework for sports rights and access, spanning RFC-style specifications and a versioned registry. His ongoing work includes whitepapers, briefs, and standards-oriented models that clarify incentives and modernize institutional systems.

© 2025 Scott Jellen. All rights reserved.

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