Scott Jellen

Independent Researcher · Protocol Designer

I design standards-oriented protocols and reference implementations that make rights, incentives, and interoperability legible in digital and institutional systems. My flagship project is the Universal Sports Graph (USG): a neutral infrastructure layer for representing sports rights, entitlement structures, and access—defined through published RFCs and a versioned reference registry with CI validation. Alongside USG, I publish briefs and whitepapers on how clear incentives and well-defined structures produce scalable, resilient public and private infrastructure.

Featured Paper: The Universal Sports Graph

The Universal Sports Graph defines a neutral interoperability standard for live sports: a rights registry, a universal Access API, and a league-governed clearinghouse that reconcile revenue and audit logs. By treating broadcast rights as structured data and access as an API, the Graph converts fragmentation into incremental revenue without cannibalizing subscriptions—transforming sports distribution from a patchwork of apps into shared infrastructure. The model introduces $4.99 day-passes, a 40 / 40 / 20 revenue split, and phased governance toward a global, regulator-aligned standard.

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Latest Updates

USG Reference Registry (v0.1.1)

Published USG Reference Registry v0.1.1 — a patch release that hardens the reference registry with CI-enforced schema validation, referential integrity checks, and deterministic dependency resolution. No registry semantics or identifiers were changed. This release marks the first CI-enforced, pilot-ready registry snapshot aligned with RFC 0003 (USG Registry Architecture).

RFC 0003 — USG Registry Architecture

Published RFC 0003: The USG Registry Architecture, a standards-track specification defining how canonical sports rights registries are structured, validated, and federated within the Universal Sports Graph. The memo specifies registry object models, stable identifiers, lifecycle and versioning semantics, deterministic JSON and integrity rules, index structures, authority boundaries, and validation requirements — completing the minimum viable USG protocol stack.

USG Reference Registry (v0.1.0)

Published the USG Reference Registry v0.1.0 — the first canonical dataset of leagues, teams, venues, broadcasters, rights bundles, and events for the Universal Sports Graph. This release introduces stable identifiers, schema-backed JSON records, deterministic formatting, metadata, and machine-generated index files. The registry forms the authoritative data layer that RFC 0001 and RFC 0002 rely on for rights resolution, entitlement validation, and settlement semantics.

Whitepapers

Independent whitepapers that model how industries, platforms, and public systems can be redesigned through interoperability, rights structures, and protocol-oriented architecture spanning college sports, streaming, mobility, electrification, and institutional design.

Cover for The Sports Spin-Off

The Sports Spin-Off

A Long-Term Hedging Strategy for Higher Ed Institutions Facing Demographic Decline

Published: 04/17/2025

Updated: 01/04/2026

DOIRead

Featured Paper: The Content Layer

Browsers are the world's most universal software, yet their first mile remains blank. The Content Layer proposes a constitutional upgrade: replacing the empty browser start page with user-chosen premium dashboards like Netflix, Xbox, Disney, Civics and routing a small, ring-fenced revenue skim into a Defense Fund for the Open Web. The model converts wasted real estate into a recurring civic dividend, establishing predictable funding for digital infrastructure while preserving market competition and user choice.

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Latest Posts

I just published RFC 0003 — USG Registry Architecture.

If the USG Reference Registry (v0.1.0) is the data, this RFC defines the rules that make it canonical.

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I published something new for the Universal Sports Graph the USG Reference Registry (v0.1.0).

If RFC 0001 defined what a rights registry is, and RFC 0002 defined how access is authorized, this registry is the actual data layer that ties the system together.

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I just published RFC 0002 — the USG Entitlement Token Profile.

It defines how access to live and on-demand sports can be authorized across platforms using a portable, cryptographically verifiable token — without requiring shared identity systems or centralized auth.

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Briefs

Short, structured documents that translate my whitepapers and protocol work into clear, actionable summaries for people working with systems, infrastructure, and decision models.

Pilot Briefv1.012 min read

The Universal Sports Graph — Pilot Brief

A single-season, league-platform pilot for the Universal Sports Graph.

An 8-page implementation brief translating the USG whitepaper and RFC 0001 into a real-world pilot: rights schema v0.1, Access API stub, clearinghouse sandbox, governance structure, KPIs, and next steps for running a 2026 single-season, $4.99 day-pass pilot between a league and a streaming platform.

• Supplement to DOI 10.5281/zenodo.17537287

Featured Paper: Minimum Viable Classroom

A blueprint-grade whitepaper proposing a national education infrastructure standard that guarantees every student uninterrupted access to daily grade-level instruction — anywhere in America. By blending in-person and digital capacity, MVC ensures continuity during disruptions while supporting enrichment, remediation, and local control. Designed as a shovel-ready, award-facing model, MVC demonstrates measurable ROI within one budget cycle.

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Minimum Viable Classroom Preview

Latest Posts

Protocols

Protocol designs and RFC-style specifications that formalize interoperable models, rights structures, and implementation patterns developed through my independent research.

referenceJan 5, 2026

USG Reference Registry

Canonical Identifiers & Metadata for USG Implementations (v0.1.1)

The USG Reference Registry v0.1.1 is a patch release that hardens the reference registry with CI-enforced schema validation, referential integrity checks, and deterministic dependency resolution. No registry semantics or identifiers were changed. This release marks the first CI-enforced, pilot-ready registry snapshot aligned with RFC 0003 (USG Registry Architecture), providing a reproducible data layer for entitlement validation, rights resolution, and settlement workflows.

RFC 0003standardsDec 15, 2025

USG Registry Architecture

Standards-Track Specification for Canonical Sports Rights Registries

RFC 0003 defines the Registry Architecture for the Universal Sports Graph (USG). It normatively specifies registry object models, canonical identifiers, lifecycle and versioning semantics, deterministic JSON formatting, SHA-256 integrity requirements, index structures, federation and authority rules, key registry integration, and validation requirements. This RFC formalizes how USG registries are structured, validated, and federated in pilot and production implementations.

referenceDec 8, 2025

USG Reference Registry

Canonical Identifiers & Metadata for USG Implementations (v0.1.0)

The USG Reference Registry provides the first canonical dataset of leagues, teams, venues, broadcasters, rights bundles, and events for the Universal Sports Graph. It defines stable identifiers, schema-backed JSON records, deterministic formatting, machine-generated indexes, and registry-level metadata aligned with RFC 0001 and RFC 0002. This artifact anchors entitlement validation, rights resolution, and clearinghouse settlement in real-world implementations.

RFC 0002standardsDec 1, 2025

USG Entitlement Token Profile

A Standards-Track Specification for Tokenized Sports Access

This RFC defines the USG Entitlement Token Profile, a standards-track specification for issuing, validating, and enforcing tokenized authorization within the Universal Sports Graph. It provides mandatory claims, optional extensions, security and privacy requirements, replay protection, error semantics, and verification logic for interoperable sports access.

RFC 0001informationalNov 9, 2025

The Universal Sports Graph

A Protocol for Rights, Reach, and Real-Time Access

This RFC defines the Universal Sports Graph (USG), a neutral interoperability framework for sports rights registration, tokenized access, and clearinghouse settlement. It treats broadcast rights as structured data to enable transparent distribution, programmable contracts, and federated sports access.

Featured Paper: The Hybrid Season

An independent whitepaper proposing a structural upgrade to the NBA's regular season: what if the league reshuffled teams into intra-conference groups after the All-Star break turning February into playoff qualification and eliminating meaningless games? Written from the perspective of a developer and systems thinker, this project blends schedule logic, labor integrity, and fan narrative to reimagine late-season stakes without disrupting the 82 game model.

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The Hybrid Season Preview

Latest Posts

Platform

A unified architecture connecting my systems research across sectors — ideas → protocols → platform.

Humanity-First Platforms

Humanity-First Platforms is the architecture that ties together the whitepapers, briefs, RFCs, and the emerging USG Registry. It describes how systems behave when rights, incentives, and access are represented with clarity—and how better structures produce better human outcomes.

The Three Design Patterns

Across sectors, the same structural grammar appears. These three design patterns define the foundation of the Platform model.

  • Spin-Off Architecture
    Separate operations from governance to stabilize or modernize institutions while preserving mission-aligned control. Spin-offs turn complexity into clarity.
  • Silent Incentive Rewiring
    Shift system behavior by adjusting underlying economics rather than mandates. This pattern appears across streaming, mobility, sports, and media formats.
  • Public-Private Leverage
    Use market tooling—protocols, platforms, capital—to deliver outcomes that resemble public infrastructure while aligning private incentives with public benefit.

Canon → Platform Map

The canon serves as a structured research archive. Each artifact contributes a pattern, mechanism, or sector insight. Together, they form the Platform thesis: rights as data, incentives as architecture, and systems as interfaces.

The Briefs Layer

Briefs translate research into decision-maker language. They sit between whitepapers and RFCs, turning structural logic into operator-ready guidance.

  • What briefs do
    Distill complex structural models into deployable clarity for executives, funders, and operators.
  • How they're used
    Strategy framing, grant submissions, internal alignment, investment pitches, and pilot scoping.
  • Why they matter
    They reinforce the research workflow: whitepaper → brief → RFC → platform.

The Protocol Layer

RFC-style documents formalize research into standards-oriented models. RFC 0001 defines the Universal Sports Graph (USG) architecture, while RFC 0002 introduces the USG Entitlement Token Profile—the first enforceable contract surface of the stack.

The Registry Layer

The USG Registry (v0.1.0) defines the authoritative namespace for sports-rights data. It establishes versioned objects, validation rules, identifier semantics, and lifecycle models—turning the RFCs into a functional, reference-grade infrastructure surface.

How the System Works

The workflow forms a reinforcing loop: • Whitepapers open a sector • Briefs translate insights • RFCs harden the structure • The Registry operationalizes it • Platform integrates everything into a coherent systems thesis

Roadmap

Current work focuses on strengthening the protocol and registry layers while consolidating the research canon.

  • Protocol Expansion
    Advance RFC 0003 and future specifications for governance, settlement, event formats, and portability.
  • Registry Development
    Extend USG Registry v0.1.0 with additional object types, identifier norms, and conformance rules.
  • Corpus Organization
    Finalize DOI-backed artifacts, unify metadata, and improve cross-references across the canon.

Want to discuss the architecture or collaborate?

Contact →

Featured Paper: The Shadow Subscription

A strategic whitepaper proposing how Netflix could monetize non-subscribers by acquiring and upgrading low-tier cable and FAST channels. The paper outlines a system for extracting subscriber-equivalent revenue from shadow viewers turning reruns into revenue and legacy infrastructure into a profitable, modern funnel.

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The Shadow Subscription Preview

Latest Posts

The In-Season Tournament Was Cute.

This Is Serious.

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About

Independent Researcher & Protocol Designer

I'm an independent researcher focused on how rights, incentives, and access are structured and where those structures break down at scale. My work develops protocol-oriented models, schemas, and standards-style documents that make institutional systems legible, testable, and improvable through clearer architecture.

My background is in software and interface design, and I continue to approach problems through those lenses: treating systems as interfaces, tracing constraints, and analyzing how small structural decisions compound into large institutional outcomes. I prototype selectively, but my primary work operates at the level of protocol design, systems modeling, and rights architecture rather than application-layer products.

My flagship project is the Universal Sports Graph (USG), a standards-grade framework for representing sports rights, entitlement structures, and interoperable distribution. USG spans published RFC-style specifications, JSON schemas, and a versioned reference registry of rights objects designed to support validation, resolution, and neutral interoperability. Beyond USG, I maintain a cohesive research corpus—whitepapers, briefs, and RFCs—that examines how modern institutions behave when incentives are explicit, interfaces are well-defined, and system design prioritizes long-term coherence over short-term optimization.

Featured Paper: The Sports Spin-Off

An independent whitepaper exploring a provocative, under-discussed idea: what if universities spun off their athletic programs like businesses and later bought them back once the sports bubble collapses? Written from the perspective of a developer and retail veteran, this project blends outsider logic with institutional insight to propose a hedge strategy for higher education's uncertain future.

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The Sports Spin-Off Preview

More Updates

I just published RFC 0002 — the USG Entitlement Token Profile.

It defines how access to live and on-demand sports can be authorized across platforms using a portable, cryptographically verifiable token — without requiring shared identity systems or centralized auth.

View Details

Let's Talk

I'm open to thoughtful conversations, collaboration, and roles that sit at the intersection of software, systems, and institutional design. If you've read my work or see clear overlap with something you're building or exploring, I'm glad to connect.

Get in Touch

You can reach me by email or connect on LinkedIn. I'm particularly interested in work that involves protocol design, front-end systems as interfaces to complex infrastructure, or applying structured models to real-world institutional problems.

You can reach me through:

Featured Paper: Artificial Enhanced Experience Advertising

A strategic whitepaper proposing a new structure for advertising that dynamically assembles localized, sponsor-driven experiences within video content. AEEA turns passive impressions into curated, bookable experiences blending media, commerce, and localization at scale.

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Artificial Enhanced Experience Advertising Preview

More Updates

The Content Layer

Released a new whitepaper, The Content Layer: A Constitutional Upgrade to the Browser Start Page, proposing a structural redesign of the browser's first mile. The framework replaces the blank start page with user-chosen premium dashboards and a mandated revenue skim that funds a permanent Defense Fund for the Open Web — creating predictable civic funding, sustainable browser economics, and a governed foundation for the public web.

Minimum Viable Classroom

Released a new whitepaper, Minimum Viable Classroom, proposing a national education infrastructure standard that guarantees every student uninterrupted access to daily grade-level instruction anywhere in America. The blueprint blends in-person and digital capacity, preserves local control, and demonstrates measurable ROI within one budget cycle.

The Shadow Subscription

Released a new whitepaper, The Shadow Subscription, proposing how Netflix could monetize non-subscribers by acquiring low-tier cable and FAST channels. The paper outlines a strategy to extract subscriber-equivalent revenue from shadow viewers turning reruns into revenue and the legacy bundle into a modern funnel.

The Human, the Robot, and the Fire

Released a strategic memo unifying six whitepapers into one thesis: that the platforms replacing our institutions must be redesigned for humanity, not just scale. It introduces Humanity First Platforms a framework for rethinking how systems across energy, education, and media are built, governed, and sustained.

Featured Paper: Less Than Net Zero

A strategic whitepaper exploring how the U.S. could make residential electricity free not as a subsidy, but as a lever to unlock national growth. This proposal reframes the electric grid as a generative economic engine that powers AI, manufacturing, affordability, and global competitiveness.

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Less Than Net Zero Preview

Latest Posts

Don't Be the Last One Who Still Thinks This Is Amateur Sports.

College sports hasn't been “amateur” in a long time.,

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What Owners Get Out of the Hybrid Season

Same 82 games. Same revenue base. But a very different March.

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The Real Reason Universities Don't Act

It's not that they don't understand the numbers. It's not that they haven't seen the headlines. It's not that they think the current model is working.

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The Approach

Scott Jellen is an independent researcher working at the intersection of protocol design, rights modeling, and interoperability across digital and public systems. His work includes standards-oriented specifications, reference models, and published whitepapers that examine how incentives, governance, and infrastructure can be represented clearly and designed to scale. He is the founder of the Jellen Protocol Lab, which serves as the emerging home for this research. Flagship work includes the Universal Sports Graph (USG), a protocol-based framework spanning RFC-style specifications and a versioned reference registry.

© 2026 Scott Jellen. Licensing varies by publication.

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